BFCM and Black Friday (Cyber Monday) are among the most profitable shopping weekends of the year. A mobile-friendly app is crucial to capitalize on the significant opportunity, which accounts for 72% of sales conducted through mobile devices. In this crowded shopping season, your app needs to offer features that enhance the user experience, convert more leads, and build stronger customer loyalty. Your mobile app can leverage seven critical features to increase BFCM sales. Click here for the details.
1.Simplified Navigation and UX Design.
Converting holiday shoppers is possible with a user experience that is both smooth and intuitive. Customers are frequently in search of the most advantageous deals during BFCM, so:
- Clear categories and search capabilities make navigation easier..
- Take into account load times to prevent drop-offs and optimize for speed.
- Concentrate on products and discounts through a minimalist design.
Pro Tip: Use AI to quickly recommend relevant products and help users navigate through them.
2. Personalized Push Notifications.
Keep your app on the go with push notifications to make BFCM more effective. Make them:
- Time-sensitive: Present flash sales, special deals, or time-limited promotions..
- Tailored: Collect customer data and send personalized messages that cater to their needs.
- Captivating: Employ action-oriented language and straightforward references to transactions.
Example:
“Hurry!
Your most favored sneakers are on sale for 30% off in the next two hours. Tap to shop now.”.
3. In-App Exclusive Deals.
Exclusively reward users who download and shop with your app with special offers. This creates urgency, making the app a necessity for shoppers to have on their device.
- Create app-only discounts or bundles.
- Engrave the urgency of events with countdown timers.’
- Promote exclusiveness by including tags such as “Only on Our App.”.
Pro Tip: Use early access to app users for BFCM sales in order to increase app downloads and engagement.
4.Simplified Checkout Process.
Cart abandonment increases as a result of complex checkout procedures during BFCM. Simplify checkout by:
- Including payment methods such as Apple Pay, Google Pay and PayPal.
- Providing instant online checkout for registered users.’
- Providing guest checkout services for new customers.’
Bonus: Establish checkout progress indicators to reassure users and decrease the number of drop-offs.
Looking for ways to enhance your Shopify store’s performance? Learn How Mobile App Development Can Improve the Shopify User Experience.
5.Real-Time Inventory Updates.
The act of adding an item to the cart only leads to frustration among BFCM shoppers when it is no longer available. Prevent this frustration by:
- Linking to current stock levels on page product listings.
- Message users when an item they’re currently viewing is out of stock.
- Popular items being put on waitlists or marked as back-in-stock.
6. Integrated Loyalty Programs.
Keep track of new customers obtained during BFCM by including your loyalty program in the app. Thank you! Features to include:
- Rewards points and their redemption through the app.
- Exclusive rewards for app users.
- Discounts on purchases made during BFCM.id).
Example:
Earn double points with every purchase made during the BFCM weekend!
7. Advanced Analytics for Targeted Campaigns.
Real-time analytics for BFCM campaigns. Get real time insights from experts. Key insights include:
- Most-viewed and purchased products.
- Trends in user behavior, including drop-off points and session durations.
- Execution of push notifications and banners in-app marketing campaigns.
Pro Tip: Utilize this data to make timely adjustments, such as reinforcing deals that are no longer in demand or quickly restocking popular products.
Conclusion: Get Your Mobile App Ready for BFCM Success
The use of mobile apps has become indispensable in the pursuit of BFCM sales. Your app’s seven features can help you increase conversions, enhance customer satisfaction, and build a loyal following. Why is this important? To capture 72% of BFCM sales this year, it’s important to optimize your app and start now.
With the right features in place, your mobile app can become a powerful tool to drive revenue and deliver a seamless shopping experience during the busiest shopping season of the year. At Plan My Apps, we’re here to help you optimize your app and get it BFCM-ready. Let’s make this your most successful BFCM yet!
