15+ Powerful Strategies to Increase App Installs Quickly!

Getting people to increase app installs and keep your app can be tough, especially when there are so many options available. Users tend to switch apps if they don’t find what they’re looking for, which can make it hard to maintain a steady number of downloads and installs. But don’t worry—there are proven ways to boost your app installs and get users to stick around.

Here’s a straightforward guide to help you increase app installs for your Shopify store app.

Why Do App Downloads and Installs Drop?

Before fixing the problem, it’s important to know why app downloads might be dropping. Here are some common reasons:

1. App Quality
   Your app needs to be appealing and offer real value. If users don’t find it useful or attractive, they won’t download it.
2. Outdated Keywords
   If you’re not using the right keywords in your app’s description, it might not show up when users search for apps like yours.
3. App Store Algorithm Changes
   App store rankings change frequently. If you don’t update your app to match those changes, it might lose visibility, resulting in fewer installs.
4. Poor Design and Graphics
   Apps with outdated or unattractive designs don’t appeal to users. A visually appealing app can make a big difference in attracting downloads.
5. Slow Performance
   If your app is slow or crashes often, users are likely to uninstall it quickly. Fast, reliable performance is key.
6. Too Many Ads
   If your app bombards users with ads, it can drive them away. Keeping ads to a minimum helps maintain user satisfaction.

How to Increase App Installs and Downloads

Now, let’s go over 15+ strategies you can use to boost your app’s downloads and keep users engaged.

1. App Store Optimization (ASO)

Make your app easier to find in the app store by optimizing its title, description, screenshots, and keywords. This will help your app rank higher in search results and attract more downloads.

• Use relevant keywords to improve your app’s ranking
• Update your app’s visuals like the icon and screenshots to make it more appealing

2. Branding

Having a strong, consistent brand can help your app stand out. A good logo, attractive color scheme, and memorable tagline will grab attention.

• Make sure your app’s branding is updated and consistent across platforms

3. Social Media

Promote your app on platforms like Instagram, Facebook, and TikTok to reach more users. Social media can drive traffic and boost app installs.

• Share engaging content and track social media shares

4. Influencer Marketing

Partnering with influencers can give your app a boost in downloads. Influencers with large followings can promote your app to their audience, increasing visibility.

• Find influencers that align with your app’s target audience

5. Content Marketing

Create helpful blog posts, videos, and social media content to engage users and encourage downloads. Content marketing helps build trust and attracts new users.

• Write blog posts and share videos that highlight your app’s features

6. Freemium Model or Discounts

Offer users a free trial or a discount to encourage them to download your app. Once they try it and like it, they’ll be more likely to continue using it.

• Offer limited-time discounts or free trials to attract new users

7. Get Reviews and Ratings

Positive reviews help build trust. Encourage your users to leave reviews and ratings, and respond to feedback to show that you care about their experience.

• Ask users for reviews after they’ve had time to use your app

8. Referral Programs

Set up a referral program where users can earn rewards for referring your app to others. This can help grow your app’s user base organically.

• Offer incentives like discounts or rewards for referrals

9. SMS and Email Marketing

Send personalized messages to users through SMS and email to encourage them to download or reinstall your app.

• Craft compelling messages that highlight the benefits of your app

10. Affiliate Marketing

Partner with affiliate marketers to promote your app. While this method may take time to show results, it can lead to steady growth in downloads.

• Offer incentives to affiliates who help promote your app

11. Paid Ads and SEO

Invest in paid advertising like Google Ads or social media ads to increase your app’s visibility. Combine this with good SEO practices to improve search rankings.

• Target specific audiences with paid ads to drive more downloads

12. Upgrade Your Website

Make sure your website promotes your app. Add prominent download buttons, banners, and call-to-action (CTA) prompts to encourage visitors to download your app.

• Place clear download links on your website’s homepage and blog

13. Localization

Localize your app’s content to make it more appealing to users in different regions. This can increase your app’s reach and attract more global downloads.

• Translate your app’s content into multiple languages and support different currencies

14. User-Friendly Experience with Advanced Features

Your app should be simple to use but still offer advanced features that make it stand out. Focus on making the user experience smooth and intuitive.

• Add features like AR, VR, and voice commerce to enhance the app

15. Improve App Speed

Optimize your app’s loading speed to ensure it runs smoothly. Apps that load quickly are more likely to retain users and get good reviews.

• Use tools like Firebase to monitor and reduce loading times

16. Track Key Performance Indicators (KPIs)

Monitor important metrics like downloads, user retention, and session length to see how well your app is performing. Regularly checking these KPIs will help you improve your strategy.

17. Offline Promotion

Promote your app through offline channels like press releases, media coverage, or events. These methods can help reach audiences that you might not capture through digital marketing alone.

• Use offline ads, flyers, or collaborations to spread the word about your app

Struggling to keep customers engaged on Shopify? See How Mobile App Development Can Improve the Shopify User Experience!

Pre-Launch Strategies to Increase Downloads

Before launching your app, you can take a few steps to ensure it gets noticed right away:

• Market Research: Understand your target audience and what they’re looking for in an app.
• Competitor Analysis: See what’s working for your competitors and improve on it.
• Platform Focus: Focus on the platforms (iOS or Android) where your target audience is most active.

Conclusion

Increasing app installs takes a mix of smart strategies and consistent effort. By following these tips, you’ll not only attract more downloads but also keep users engaged. With Plan My Apps, you can transform your Shopify store into a top-performing mobile app and build a loyal customer base.